User experience, that is. Parth is ‘The man with a child in his eyes’, to quote Kate Bush for a moment. Always playful, always full of ideas and fresh thinking about how Ducky software affects our users. He once wanted to become a Jedi master. He didn’t end up far from it. Parth brings his ‘eagle eye’ to our tools and invisibly and effortlessly improves the user experience. He is proud of two major achievements in his life. A masters degree in Product Service System Design, and the title of a life-long vegetarian! Parth is a Beatles fan who enjoys sunny days, gelato, concerts and board games. We’re glad he’s now part of our Norwegian Wood!